CASE STUDY
Rapidly Designed & Developed Sweepstakes Website on Drupal 9
Efficiency
Engagement & Retention
Conversion Rate
CLIENT
PROJECT
Challenge
Reading Is Fundamental (RIF) asked TargetClose to design, build, and maintain a site for its campaign, Rally to Read. The main objective was to encourage students and teachers to engage with the site’s read aloud videos, downloadables and sweepstakes. RIF also needed a way to track and monitor user engagement.
Solution
DESIGN
TargetClose’s UX team created five pages that were compliant with RIF’s style guide. The design features a kid-friendly aesthetic with vivid colors, easily legible fonts and engaging graphics.
USER EXPERIENCE
The focal page for this site was the Resources page, which included read-aloud videos and downloadable resource packets.
The campaign lasted six months, with each month having a unique literary theme and set of content. Tabs for each month were created so the user could easily navigate themes and explore content.
To encourage return visits, we created an “explore” section to provide users with a sneak peak of the upcoming months’ books, read-aloud videos and themes.
Animations were utilized to draw attention to the “Take the Pledge” CTA.
To help spread awareness of the campaign, social media icons were integrated with auto-populated messages.
A sticky footer was added for easy access to downloadable content.
Development
CUSTOM STAGING ENVIRONMENT
We architected a custom staging and production environment for Drupal9 on AWS to match the tech stack of RIF's main site. The staging environment allowed RIF to preview key site updates before they went live. The code base for the website and infrastructure was maintained via Github for easy client handoff at the end of the campaign.
Analytics & Tracking
MODULAR DASHBOARD FEATURE
TargetClose created a custom dashboard within Google Analytics so that RIF had constant, easy access to the campaign’s performance.
Outcome
The client was thrilled with the management and overall success of the campaign. RIF decided to extend their contract with TargetClose and have us continue to manage the site.
10,784
page views
on week of launch, when less than 10,000 page views were expected per month
100%
download rate
for all 600 classroom kits, which were claimed within the first 4 hours of launch
570
entries
to the 100 book giveaway sweepstakes completed the week of launch
1,000+
clicks
on main Take The Pledge CTA within the first week of launch
38
videos hosted
directly on the Drupal 9 site
3 month
turnaround
from project inception to completion
Thank you for all the work your team has done building our Rally to Read microsite! It is amazing! So amazing, that we are thinking of ways to use it for other programmatic initiatives.
Alicia Singdahlsen
Chief Financial & Operating Officer
Reading Is Fundamental
